The Importance Of Visual Design

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Visual design

Visual design is important for many reasons. For one thing, your visual design is the first impression your product will make. Studies have shown that we have 50 milliseconds before users have made their first judgments on our products. And that’s basically 0.05 seconds for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.

This first impression depends on many factors: structure, colors, spacing, symmetry, amount of text, fonts, and more.

Below you can see the sections that were considered as the most interesting for the website visitors:

  1. The main menu.

It should be quite user-friendly, clear and easy to find.

  1. Website’s logo.

Visitors pay much attention to this section, so without doubt, it should be designed very professionally and look attractive.

  1. The main image of the website.

As the main image takes a lot of space and it actually displays the topic or motto of the company, it certainly shoud be chosen as the best one. Visitors get their eyes focused on it.

  1. The search box.

Since it has been considered as an integral part of the website, espacially, for e-commerce websites, it should be quite recognizable and, at the same time, not very catchy.

  1. The content of the website.

If the visitor is still browsing your website arter 4 sections described above, your website is quite attractive in terms of the appearance. But the next and very important step is the content. It must be very properly and unobtrusively written.

  1. The bottom of the website.

And finally the footage of the website should also be logical and beautiful and must include contact information.

In conclusion, I would like to admit, that the visual design of your website is a way of your successful run of the business, it’s your company’s face and nevertheless it should be pleasant and inviting.

Remember, that you will never have a second chance to make the first impression.

I would also like to add that choosing a professional web designer may be challanging. So, in order to simplify this task, our team is ready to be a helping hand.

We have a very qualified designer in our team, so please feel free to contact us.